Cancel flows without dark patterns
Click-to-cancel rules are coming for retention flows that trap people. Here's how to save customers and stay honest — they're the same thing.
CallumAugust 23Retention playbook
Practical guides on reducing churn: cancel flows, save offers, dunning and win-back — with numbers, not platitudes.
Most recent articles in Retention playbook
CallumAugust 23
What's a good save rate? Benchmarks for cancel flows
25–40% is the honest range. Here's how that breaks down by reason, what drags it down, and which number you should actually optimise.
CallumAugust 22
Win-back emails that actually bring people back
One well-timed email beats a drip campaign. When to send it, what to offer, and when to leave cancelled customers alone.
CallumAugust 20